Monday, April 21, 2008

The power of Branding..

Have you ever wondered how powerful branding really is??
Let me give you a few examples:-

1.Richard Branson is the brand of virgin group. (if you don't already know, its the largest low cost air liner, hotelier in the world) If he dies the next day the stock will sky dive, and possibly never recover.

2.BMW and mercedes received thousands of pre bookings for their new car models(in Malaysia) even though no pricing, pictures have been made available or announced yet. On the contrary, even if proton improves, nobody will want it, because it is still a proton.

3.People pay Rm200 for a Levi's white t shirt with the word Levi's printed on it.

Do i need to go further to get the point in your head?? if yes, you're retarded.. :D
ermm...good bye.

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